Saltram Unlocks the World with Major Trade investment.

Saltram of Barossa, one of Australia's best loved and highly acclaimed wine producers has kicked off a monumental series of in-store promotions to take place from July 1- September 30 across a range of major retailers.

Named "The Key to the Cities,"; consumers will have the opportunity to win one of five Ultimate Global Adventures by purchasing any bottle of Saltram wine - Makers Table, Next Chapter or Mamre Brook. This promotion will see five winners flown to New York, Paris, Hong Kong and Rome giving Saltram consumers a major incentive to take part in the promotions.

Saltram has also developed Banner Group promotions that include prizes to London, Hawaii and Fiji within selected Banner Groups. These promotions will be supported by significant POS and merchandise capturing the theme of the promotions within store.

All consumers entering the exclusive Banner Group promotions also go into the draw to win one of five Ultimate Global Adventures.

This is a highly significant promotion for the wine industry. The blockbuster investment is highly indicative of Saltram's upcoming activity to bring new consumers into the Saltram fold whilst rewarding loyalists of the brand.

For further information contact:
Rachel Wiseman at Beringer Blass Wine Estates r -
T:(03) 03 8626 3397
E: rachel.wiseman@beringerblass.com.au

Natalie Powell, Brand Manager, Saltram -
T: (03) 8626 3350
E: natalie.powell@beringerblass.com.au

The Saltram winery has been at the heart of Australia's most famous winegrowing region, the Barossa Valley, since 1859. Throughout its rich history Saltram has always highlighted the depth and breadth of wine styles that have made it and the Barossa world famous. The winery's flagship No.1 Shiraz is unquestionably one of Australia's greatest red wines. Saltram's Senior Winemaker is Nigel Dolan, and his father, Brian, was also an award-winning Senior Winemaker for the winery, winning Saltram the first-ever Jimmy Watson Trophy in 1962. Nigel Dolan has collected countless awards, been voted Barossa and South Australian Winemaker of the Year and was the winner of the 2003 Jimmy Watson Trophy. Nigel was also inducted as a Baron of the Barossa in 2003.

SALTRAM. THE HOME OF GREAT AUSTRALIAN WINE. www.saltramwines.com.au

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